一直以來(lái)，盒裝葡萄酒的口碑不怎么好。Natural Selections將要改變這一局面。享有著挪威最美味葡萄酒生產(chǎn)者的盛名，他們邀請(qǐng)All Tomorrow’s 包裝設(shè)計(jì)公司來(lái)為其設(shè)計(jì)一流的包裝。以極簡(jiǎn)美學(xué)為設(shè)計(jì)原則， All Tomorrow’s在Natural Selection葡萄生長(zhǎng)的環(huán)境中找到了設(shè)計(jì)靈感，在每個(gè)酒類別的正面標(biāo)簽中設(shè)計(jì)了細(xì)節(jié)的說(shuō)明。

Boxed wine truly has a bad rap and Natural Selections is here to change that. With a reputation for producing some of the most delicious wine in Norway, they took their product to All Tomorrow’s to create packaging that is out of this world. With a minimalist aesthetic in mind, All Tomorrow’s found inspiration in the environment Natural Selection’s grapes grew and created detailed illustrations that have become the face of each wine varietal.

品牌名和Logo在標(biāo)簽被放置在白色背景的標(biāo)簽最上方，產(chǎn)地，容量，酒精含量等在另外一端。Natural Selection的簡(jiǎn)短歷史介紹使消費(fèi)者對(duì)他們購(gòu)買(mǎi)的產(chǎn)品有進(jìn)一步了解，同時(shí)表明品牌的真實(shí)性和信息透明化。

The type is laid out over white with the brand’s name and logo placed at the top and the region, volume, and alcohol content on the opposite end.  A brief glimpse of Natural Selection’s history gives consumers insight to what they’ve purchased and demonstrates the brand''s authenticity and transparency.

Natural Selection是挪威非常專業(yè)的，投入的，可靠的葡萄酒出口品牌。它使用有機(jī)或者生物活性方式生產(chǎn)，采用當(dāng)?shù)亟湍赴l(fā)酵，最小化的人工干預(yù)來(lái)最大化程度保證葡萄酒的原始品質(zhì)。

“Natural Selections is a highly professional, committed and sincere wine importer from Norway. Natural Selections wines are typically grown organic or biodynamic, fermented with indigenous yeasts and are otherwise minimally manipulated to ensure that the wine''''s original qualities are kept intact.

插畫(huà)使用在葡萄園中的動(dòng)物和昆蟲(chóng)作為天然殺蟲(chóng)劑形象。這些插畫(huà)同時(shí)作為辨識(shí)度高的醒目標(biāo)志在系列中出現(xiàn)。

The illustrations feature animals and insects used as natural pesticide in the vineyard. These illustrations also function as a strong, recognizable symbol for the series.”

上海包裝設(shè)計(jì)公司尚略廣告公司設(shè)計(jì)部收藏分享。

尚略上海品牌策劃設(shè)計(jì)公司快速導(dǎo)航：